Marketing Agency Rebrand
Project Goal:
Visualize rygr’s brand in a way that inspires audiences and accurately generates awareness of who, what and how rygr is unique in the communications agency space.
Client
rygr
Deliverables
Brand Guidelines, Homepage Buildout, Social Media Ads, Apparel Mockups
After becoming deeply acquainted with rygr’s brand house and the agency landscape, I was able to begin creative exploration.
Brand design begins with research & defining what unique qualities set your client apart. For a small, specialized agency like rygr, I chose words like nimble, rangy, and collaborative to describe the brand experience and guide visual language - AKA my conceptual “North Stars.”
